Research Guides: Business: Marketing

Textbook for MKTG 120: Principles of Marketing

Loose Leaf for Marketing by Roger A. Kerin; Steven W. Hartley; William Rudelius
Call Number: Textbook Reserve Collection MKTG120 1 copy
ISBN: 9781260471236
Publication Date: 2020-03-02
Loose Leaf for Marketing: the Core by Roger A. Kerin; Steven W. Hartley
Call Number: Textbook Reserve Collection MKTG120 2 copies
ISBN: 9781264209293
Publication Date: 2021-01-27

The Best Digital Marketing Campaigns in the World by Damian Ryan; Calvin Jones
Call Number: HF5415.1265 .R92 2011
ISBN: 9780749460624
Publication Date: 2011-06-03
Internet marketing
Branded Interactions by Marco Spies; Katja Wenger
Call Number: HF5415.1265 .S6513 2020
ISBN: 9780500023709
Publication Date: 2020-10-20
Branding and internet marketing
Branding Yourself by Erik Deckers; Kyle Lacy
Call Number: HD69.S8 D43 2018
ISBN: 9780789759016
Publication Date: 2017-10-19
Branding and Marketing
Building a StoryBrand by Donald Miller
Call Number: HF5415.1255 .M5473 2017
ISBN: 9780718033323
Publication Date: 2017-10-10
Branding and Marketing
Foundations of Marketing by William M. Pride; O. C. Ferrell
Call Number: HF5415 .P6584 2011
ISBN: 9781439039441
Publication Date: 2010-01-01
The Green Bundle:pairing the market with the planet by Magali A. Delmas; David Colgan
Call Number: HF5413 .D45 2018
ISBN: 9781503606418
Publication Date: 2018-07-31
Green marketing
Available as an online book too.
Marketing Like a Peacock in the Land of Penguins by Nadji Tehrani
Call Number: HF5415 .T44 2018
ISBN: 9781546222088
Publication Date: 2018-05-19
Marketing